How much extra is the gift wrap?

One way to turn a product or service into a story is to gift wrap it.

Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in?

Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really selling is the story. The commodity part of your day leaves no room for magic.

Handing a friend a $50 bill is very different from buying a thoughtful gift and carefully wrapping it.

We can find a way to add a bit more.

– Seth

Avoid the gift bag filled with lazy tissue paper.

Go all in. Get the gift wrap. Wrap the gift. Tell the story.

Do a bit more.

p.s. Forgive me. I copied and pasted this one. I try to avoid this to practice my scales.

Godin, Seth. “How Much Extra Is the Gift Wrap?” Seth’s Blog (blog), July 2025. https://seths.blog/2025/07/how-much-extra-is-the-gift-wrap/.