Category: Design

Ivan Brunetti offers up the cartoonist’s version of copywork in his masterclass book – Cartooning: Philosophy and Practice

Homework Assignment 8 reads:

To the absolute best of your ability, create an exact replica of your favorite page. Do not trace. Any deviation from the original should be unintentional on you part; ineptitude and sloppiness are charmless when deliberate.

Cartooning: Philosophy and Practice, pg 60. Brunetti, Ivan

Brunetti then urges his students to pay close attention to each element of their comics page:

Pay close attention to what you are copying. Think about the artist’s decisions regarding page layout, panel compositions, design, characterization, dialogue, gesture, captions, balloons, word placement, sound effects, line, shape, texture, etc. Hopefully you will gain some appreciation of their working and thinking process… and the difficulty of creating a comics page.

Cartooning: Philosophy and Practice, pg 60. Brunetti, Ivan

Brunetti practiced this version of copywork in his own career.

He took on the Nancy strip for a time. The pressure from the syndicate to copy Ernie Bushmiller‘s style precisely, further developed his cartooning technique.

I can tell exactly the time period in my work when I was doing these-the syndicate were such nitpickers about me copying Bushmiller’s style exactly that my approach to cartooning got much more precise as a result. I went from doing strips just to amuse myself, without a grand plan, to focusing on formal aspects of cartooning much more: where to place a word balloon, the composition of every panel, and the flow of panels.

In the Studio: Visits with Contemporary Cartoonists, pg 279. Hignite, Tom

Brunetti enjoyed the project while in the learning phase, but admitted it was an unpleasant way to work:

When you’re copying someone else’s style exactly, you can theorize about it, and actually break it down into a set of rules. So they way I was working by imitating him had almost nothing to do with the way he was working…I also realized that working this way was totally unpleasant, because there are very strict parameters you have to follow, rather than discovering the rules that work. The project was fun while I was discovering all of the rules; I would notice that he would never put certain kind of marks next to one another because they’d look wrong. I became very aware of every penstroke, where he used a ruler, where it was freehand. He had an intuitive sense of what looked good, so for me it was trying to codify this into a set of rules, which made me realize the importance of the consistency of your cartooning vocabulary.

In the Studio: Visits with Contemporary Cartoonists, pg 279. Hignite, Tom

Could Brunetti’s copywork exercise translate into other disciplines as well?

If you’re an aspiring graphic designer you could recreate your favorite logos, stroke by stroke, in illustrator?

Or if you’re a programmer, instead of cutting and pasting, you typed out lines of code, line by line, character by character?

With thought and imagination, copywork exercises can be applied to every discipline.