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Art Design graphic design

Graphic Design In the Wild – Day 18: Antioch Church

The handed painted sign of the Antioch Church in downtown Dallas is a beacon of leading craft.

The shapes, a cross and an arrow combined, are simple. But I stand in awe at how the designer/painter (I really hope they’re the same person) set the leading so precisely. The spacing between the letters is set to near perfection.

But remember, this is the side of a brick building. Not a collection of Photoshop layers.

There’s no control z. A mistake at this scale is a physical cost. A cost the designer/painter was willing to bear.