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Graphic Design In the Wild – Day 4: Bird Scooters

Throughout the history of graphic design, logos emblazoned with wings are a mainstay.

You have the Detroit Red Wings, Redwing Shoes, The Athlete’s Foot, Birdman’s forehead insignia

But the electric scooter company Bird, locked up the “winged” logo game for at least the next 6 months. It’s simple (only 7 lines). It’s distinct (recognizable 30 feet away). And still looks dope sweaty and beaten down.

And going back for seconds, Bird gives you three logos for one. Look close. Can you see the pair of wheels? The pair of raptor eyes? The pair of wings?