Categories
Art Design graphic design

Graphic Design In the Wild – Day 6: Hyper Bike Company

I love when a company is created by a person who loves the product they’re building. It doesn’t always mean success, but at a minimum it’s a genuine attempt to improve things.

Hyper Bicycles was created in 1990 by BMX pro Clay Godsmid. It originally focused on building BMX racing frames and components. They have since expanded to mountain bikes.

Their typeface logo is an exercise in contrast. Something I learned a little about from Chris Do. From his ebook Typography Manual Vol. 1:

Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast.

– Chris Do

The “Hyper” font is chunky, thick, and bold, like the frame of a freestyle BMX bike. The “Bike Company” font thins out, but remains solid, like a pair of handlebars.

Contrast is king.

Categories
Design

The Origin of Teletype Monocase Font


Doyald Young invented Teletype Monocase font in 1965.

Teletype was a precursor to SMS messages. A digital method for sending text between phone lines.

But there was one problem.

Teletype couldn’t handle upper or lower case letters.

Doyald Young was brought into to solve this problem. He was tasked with creating a font that would appear set in lower-case, but not offend its recipients when their proper names weren’t capitalized.

The monocase font was never used.

It was quote:

“was hard to read and didn’t fool anybody,”

An engineer

Source: Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986, by Louise Sandhaus, Lorraine Wild, Denise Gonzales Crisp, pg.96