I love when a company is created by a person who loves the product they’re building. It doesn’t always mean success, but at a minimum it’s a genuine attempt to improve things.
Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast.– Chris Do
The “Hyper” font is chunky, thick, and bold, like the frame of a freestyle BMX bike. The “Bike Company” font thins out, but remains solid, like a pair of handlebars.
Contrast is king.