Topo Chico is a staple of scorched Texas summers. The carbonated mineral water is a cool respite from July’s heat.

Topo Chico’s graphic design set and color palette reflects this. The red cursive lettering and the yellow background indicate the heat. While the white strip laid across the top of the cursive lettering gently cools the tone. Earlier iterations of the white strip was snow capped. This white strip also adds depth and contrast to the font, similar to Fiesta.

The mascot, a beautiful Aztec princess (the daughter of Moctezuma I Ilhuicamina) drinking the healing waters of Cerro de la Silla is not only a beautiful illustration, but a tribute to Monterrey.

There’s not many pieces of graphic design that displays richness and beauty. Topo Chico is the exception.

Post Script:

The credited designer is one Guicho Romero.

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