An online commonplace book
"Now first we fence the garden through,
With this for me and that for you,"
Said Oliver. - "Divine!" said Oakes,
"And I, while I raise artichokes,
Will do what I was born to do."
As read from Edwin Arlington’s poem Two Gardens in Linndale.
The great quest of life…find what you were born to do.
Robinson, Edwin Arlington. Robinson: Poems: Edited by Scott Donaldson. United Kingdom: Knopf Doubleday Publishing Group, 2007. pg 106
Presents are unwrapped. Chocolates munched. A giant turkey dinner with all the trimmings devoured. The queen’s Christmas address is watched, and the national anthem emotionally hummed to. Then I usher the kids out to get some fresh air, which none of them want, but they are nicer for it. They all have to do some jobs every day and Christmas is no different. This way they learn about duties and responsibilities. Working makes the food and family times later in the day more meaningful: we have earned the rest through work, not idleness. I’d hate not to work at Christmas.
Part of savoring Christmas is learning about other people’s Christmas traditions, whether at the dinner table or through a book.
Rebanks, James. The Shepherd’s Life: Modern Dispatches from an Ancient Landscape. United States, Flatiron Books, 2015. pg 228, 229
How many blogs make it to 900 posts? Thank you dear readers.
1836 Farms began in Switzerland in yes, you guessed it, 1836.
Over the century, this organic dairy found its way to Terrell, Texas. They’re unique in that they continue to distribute their milk in glass bottles. Both for better insulation and environmental sanity.
Ok. Two things.
The use of a glass milk bottle silhouette on the cow’s blaze is a great use of negative space. We’ve seen this negative space form before. And we’ll see this form again. But if you have the opportunity to capture a brand’s identity with only two layers (looks like only two layers. Again eyeballing it.) you take it!
The wordmark is a well executed example of contrast. The bold 1836 that frames the silhouette is followed in the hierarchy by the all caps, but lighter serif font at the bottom.
Question: Do you think it’s two different fonts? Or the same font switching from bold to light? Difficult to tell since the top text is numeric and the bottom is letters.
Nothing original here. Negative space, contrast, and clear hierarchy. But with a glance we know what 1836 Farms represents.
Well done!
Post Script:
Don’t forget the feels!
This logo/word mark combination stokes the feeling of a time when daily dairy delivery was taken seriously.
Floodlights and Goalposts 