But you can’t make it drink
Dark Horse Wine was founded in 2010.
Their goal was to deliver a premium tasting wine at a reasonable price.
But have you ever been to the wine aisle? There’s a glut of brands lining the shelves. How does a wine company stand out amongst the endless rows?
This was a challenge head winemaker Beth Liston understood. As she mentioned in a 2019 interview with The Buyer:
Trying to stand out in a sea of wine, and how to differentiate yourself. What is going to make someone standing in an overcrowded wine aisle pick your bottle rather than someone else’s has to be the biggest challenge.
It’s GRAPHIC DESIGN time.
Some may same say their logo is cliche. But to me, the wine glass silhouette as the horse’s blaze is graphic design brilliance. It turned my head in the wine aisle, and I was on my way to the frozen pizza. The use of negative space takes a few seconds to click in the mind (for me any way), but when it does, the entire brand is seared into your subconscious.
That last sentence might be fluff, but either way it’s a memorable piece.
Floodlights and Goalposts 
One response to “Graphic Design In the Wild – Day 5: Dark Horse Wine”
[…] use of a glass milk bottle silhouette on the cow’s blaze is a great use of negative space. We’ve seen this negative space form before. And we’ll see this form again. But if you have the opportunity to capture a brand’s […]
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