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Art Design graphic design

Graphic Design In the Wild – Day 11: EPCOT

EPCOT opened October 1, 1982. The Experimental Prototype Community of Tomorrow was Walt’s hope for the future of urban design. Alas Walt’s true urban design vision wasn’t realized, but the park remains a graphic design menagerie.

With every step you’re surrounded by typography, logos, icons, poster designs, and signage.

Again, graphic design plays an important role in creating imaginary worlds. EPCOT is no different. The stronger the graphic design, the more realistic the imaginary world around you feels.

BONUS NOTE: The main EPCOT font is called “World Bold”. It’s designer is Deborah Lord. She also designed all of the graphics for the Universe of Energy pavilion.

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Art Design graphic design

Graphic Design In the Wild – Day 10: Bagel King

Bagel King first appeared in Central Florida in 1977. The founders, Frank and Tina Perrotta opened the first location was in Winter Park. Their mission? Delight customers with NY style bagels.

Problem was, many Winter Park residents in 1977 didn’t know what a bagel was. But the local Jewish community spread the word and boom! 44 years later Bagel King is still thriving.

Their logo, “the royal bagel” we’ll call it, does have an early 90s clip-art feel. The Star of David on the crown, harkens back to Bagel King’s New York roots. But that’s all part of its charm. Bagel King doesn’t need some modern logo to validate it. Its logo, and it’s bagels get the job done.

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Art Design graphic design

Graphic Design In the Wild – Day 9: Thunderbird Roller Rink

Thunderbird Roller Rink is a North Texas institution.

The Plano location first opened in 1972, and we for one, are glad they kept the original exterior Thunderbird logo.

The best logos work well in any context. This 8-bit thunderbird looks as bold and clear on the front wall of the skating ring, as it does scaled down on their website.

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Art Design graphic design

Graphic Design In the Wild – Day 6: Hyper Bike Company

I love when a company is created by a person who loves the product they’re building. It doesn’t always mean success, but at a minimum it’s a genuine attempt to improve things.

Hyper Bicycles was created in 1990 by BMX pro Clay Godsmid. It originally focused on building BMX racing frames and components. They have since expanded to mountain bikes.

Their typeface logo is an exercise in contrast. Something I learned a little about from Chris Do. From his ebook Typography Manual Vol. 1:

Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast.

– Chris Do

The “Hyper” font is chunky, thick, and bold, like the frame of a freestyle BMX bike. The “Bike Company” font thins out, but remains solid, like a pair of handlebars.

Contrast is king.

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Art Design graphic design

Graphic Design In the Wild – Day 5: Dark Horse Wine

Dark Horse Wine was founded in 2010.

Their goal was to deliver a premium tasting wine at a reasonable price.

But have you ever been to the wine aisle? There’s a glut of brands lining the shelves. How does a wine company stand out amongst the endless rows?

This was a challenge head winemaker Beth Liston understood. As she mentioned in a 2019 interview with The Buyer:

Trying to stand out in a sea of wine, and how to differentiate yourself. What is going to make someone standing in an overcrowded wine aisle pick your bottle rather than someone else’s has to be the biggest challenge.

It’s GRAPHIC DESIGN time.

Some may same say their logo is cliche. But to me, the wine glass silhouette as the horse’s blaze is graphic design brilliance. It turned my head in the wine aisle, and I was on my way to the frozen pizza. The use of negative space takes a few seconds to click in the mind (for me any way), but when it does, the entire brand is seared into your subconscious.

That last sentence might be fluff, but either way it’s a memorable piece.

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Art Design graphic design

Graphic Design In the Wild – Day 4: Bird Scooters

Throughout the history of graphic design, logos emblazoned with wings are a mainstay.

You have the Detroit Red Wings, Redwing Shoes, The Athlete’s Foot, Birdman’s forehead insignia

But the electric scooter company Bird, locked up the “winged” logo game for at least the next 6 months. It’s simple (only 7 lines). It’s distinct (recognizable 30 feet away). And still looks dope sweaty and beaten down.

And going back for seconds, Bird gives you three logos for one. Look close. Can you see the pair of wheels? The pair of raptor eyes? The pair of wings?

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Art Design graphic design

Graphic Design In the Wild – Day 3: Papa Lopez Mexican Cantina Restroom Signage

I can’t resist hand-painted lettering. A steady hand and brush can enliven any space. Even a restroom hallway.

Papa Lopez Cantina understands this. It would’ve been cheaper, and still effective, to slap the old Men and Women restroom signage to the doors. But somebody in the Papa Lopez art department believed in better.

Look close. You can still see the paint drying.