EPCOT opened October 1, 1982. The Experimental Prototype Community of Tomorrow was Walt’s hope for the future of urban design. Alas Walt’s true urban design vision wasn’t realized, but the park remains a graphic design menagerie.
With every step you’re surrounded by typography, logos, icons, poster designs, and signage.
Again, graphic design plays an important role in creating imaginary worlds. EPCOT is no different. The stronger the graphic design, the more realistic the imaginary world around you feels.
Bagel King first appeared in Central Florida in 1977. The founders, Frank and Tina Perrotta opened the first location was in Winter Park. Their mission? Delight customers with NY style bagels.
Problem was, many Winter Park residents in 1977 didn’t know what a bagel was. But the local Jewish community spread the word and boom! 44 years later Bagel King is still thriving.
Their logo, “the royal bagel” we’ll call it, does have an early 90s clip-art feel. The Star of David on the crown, harkens back to Bagel King’s New York roots. But that’s all part of its charm. Bagel King doesn’t need some modern logo to validate it. Its logo, and it’s bagels get the job done.
Pepop and Sons was founded in 1985 by Herman Pepop and….
<INSERT RECORD SCRATCH SOUND HERE>
Ok. Not true.
Pepop and Sons is not a real company. But even imaginary companies need graphic design work done. A blank Hot Wheel service technician van is lifeless. But create a fake company with “little JC” as a spokesperson and suddenly you have a story.
Here’s to all the graphic designers out there creating for fake brands!
Some may same say their logo is cliche. But to me, the wine glass silhouette as the horse’s blaze is graphic design brilliance. It turned my head in the wine aisle, and I was on my way to the frozen pizza. The use of negative space takes a few seconds to click in the mind (for me any way), but when it does, the entire brand is seared into your subconscious.
That last sentence might be fluff, but either way it’s a memorable piece.
But the electric scooter company Bird, locked up the “winged” logo game for at least the next 6 months. It’s simple (only 7 lines). It’s distinct (recognizable 30 feet away). And still looks dope sweaty and beaten down.
And going back for seconds, Bird gives you three logos for one. Look close. Can you see the pair of wheels? The pair of raptor eyes? The pair of wings?
I can’t resist hand-painted lettering. A steady hand and brush can enliven any space. Even a restroom hallway.
Papa Lopez Cantina understands this. It would’ve been cheaper, and still effective, to slap the old Men and Women restroom signage to the doors. But somebody in the Papa Lopez art department believed in better.