Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Co., Portland, Ore. – in conjunction with Cloudal Partners, Chicago, Ill. – brings you “FIELD NOTES‘ in hopes of offering “An honest memo book worth fillin’ up with GOOD INFORMATION.”

Wow. That is a long sentence.

This from the inside back cover of any Field Notes memo book.

Fun marketing that makes you feel like a ranch hand, lone-ranger, or early 19th century boxing correspondent.