Graphic Design In the Wild – Day 26: Stripe Press

Stripe Press publishes books about economic and technological advancement.

They also have a dope logo.

The Stripe Press logo is what I call a “take two”. It takes two looks to catch the meaning. But once your eyes catch it, you can’t un-see it.

At first glance you ask, is that an 8? Is that a slot car race track?

But then the retro soccer jersey font reveals its self. The “S” overlays the “P”. The combination of the two elicits a feeling of technological progress that remains reverent to the past.

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