Stripe Press publishes books about economic and technological advancement.
They also have a dope logo.
The Stripe Press logo is what I call a “take two”. It takes two looks to catch the meaning. But once your eyes catch it, you can’t un-see it.
At first glance you ask, is that an 8? Is that a slot car race track?
But then the retro soccer jersey font reveals its self. The “S” overlays the “P”. The combination of the two elicits a feeling of technological progress that remains reverent to the past.