Graphic Design In the Wild – Day 2: Volkswagen


The Volkswagen logo origin is shrouded in mystery.

Austrian engineer Franz Xaver Reimspiess is said to have received a one time payment of 100 Reichmarks for the logo. Other claims say German artist Martin Freyer designed it for a contest. And in 2005, graphic designer Nikolai Borg went to court for his claims of design ownership.

From what the internet says, the mystery remains unsolved.

This is the 67′ edition of the logo, captured from the hood of a 67’ Beetle.

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