Categories
Art Design Football/Soccer graphic design

Graphic Design In the Wild – Day 16: LAFC Crest

As the MLS season opens this weekend, I thought we should celebrate with the LAFC crest.

This is one of my favorite football crests, period. The Pitch Black (#000000), California Gold (#c39e6d) color scheme stands out amongst its MLS counterparts. And as I mentioned before, I can’t resist a logo with a well placed “wing”.

When tasked with designing the crest of Los Angeles’ new soccer team, designer Matthew Wolff dug into Los Angeles’ cultural past. What’s amazing is how much of her cultural past he fit into the mark.

The “wing” is a nod to the City of Angels, Aztec Eagles, and Art Deco symbolism. The gold and black palette gives off the air of L.A.’s grit and glamour. And the wordmark is inspired by L.A.’s Art Deco architecture.

A brilliant design, one worth reflecting on often.

Check out Matthew Wolff’s design inspirations for LAFC’s identity here.

Categories
Art Design graphic design

Graphic Design In the Wild – Day 15: The Making of Prince of Persia

I didn’t know it at the time, but video games were one of my first exposures to graphic design. The characters, the symbols, the 8-bit graphics, the cover art, all exposed my 8-year old self to graphic design ideas before I even knew what the term graphic design meant.

Enter the book The Making of Prince of Persia. This book is a collection of Jordan Mechner‘s journal entries while he was creating the game Prince of Persia. This documented journey of bringing a video game to life is a masterclass on book design. We’ll focus on the cover only today.

The Making of Prince of Persia is an example of scale. The designer (not sure who), scaled up the 8-bit prince to fill most of the cover. Leaving enough white space (or blue space) to give the 8-bit prince room to “leap” off the cover. The designer then contrasts the large image with one small DOS font for the title and author name. The DOS font reinforces the books 80s coding theme.

This is a counterintuitive choice for a book cover, but one that works. Usually the title font is large and prominent. But the giant 8-bit leaping prince instills the feeling that this book is an adventure. A page-turning experience you’ve never had before.

The Making of Prince of Persia , and other books by Stripe Press, are designed so well I want them all. Not only for their content, but for their visual beauty.

Categories
Art Design graphic design

Graphic Design In the Wild – Day 14: Mediterranean Shipping Company

I’m not sure why, but the first thing that came to mind when I saw this logo was the East India Company. Maybe it was the rust on the shipping container. Maybe it was the word “Mediterranean”. But the two companies are not even close in age or stature. Still, MSC is interesting in her own right.

The Mediterranean Shipping Co is a global shipping and logistics company headquartered in Switzerland, not the Mediterranean.

Their logo is effective in two ways.

  1. It evokes feeling. The thick navy fonts of the M, S, and C feels strong, reliable. It says We will deliver your shipment across any sea. The wavy line under the M reiterates MSC‘s nautical business.
  2. It’s clear. It’s simple. It scales. The fonts are readable at any size. You can scale this logo up to display on the side of a shipping container. Or scale it down to fit on a truckers hat. At either size the logo would be readable. And you’d know for certain, this is the Mediterranean Shipping Company.
Categories
Art Design graphic design

Graphic Design In the Wild – Day 11: EPCOT

EPCOT opened October 1, 1982. The Experimental Prototype Community of Tomorrow was Walt’s hope for the future of urban design. Alas Walt’s true urban design vision wasn’t realized, but the park remains a graphic design menagerie.

With every step you’re surrounded by typography, logos, icons, poster designs, and signage.

Again, graphic design plays an important role in creating imaginary worlds. EPCOT is no different. The stronger the graphic design, the more realistic the imaginary world around you feels.

BONUS NOTE: The main EPCOT font is called “World Bold”. It’s designer is Deborah Lord. She also designed all of the graphics for the Universe of Energy pavilion.

Categories
Art Design graphic design

Graphic Design In the Wild – Day 6: Hyper Bike Company

I love when a company is created by a person who loves the product they’re building. It doesn’t always mean success, but at a minimum it’s a genuine attempt to improve things.

Hyper Bicycles was created in 1990 by BMX pro Clay Godsmid. It originally focused on building BMX racing frames and components. They have since expanded to mountain bikes.

Their typeface logo is an exercise in contrast. Something I learned a little about from Chris Do. From his ebook Typography Manual Vol. 1:

Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast.

– Chris Do

The “Hyper” font is chunky, thick, and bold, like the frame of a freestyle BMX bike. The “Bike Company” font thins out, but remains solid, like a pair of handlebars.

Contrast is king.

Categories
Art Design graphic design

Graphic Design In the Wild – Day 5: Dark Horse Wine

Dark Horse Wine was founded in 2010.

Their goal was to deliver a premium tasting wine at a reasonable price.

But have you ever been to the wine aisle? There’s a glut of brands lining the shelves. How does a wine company stand out amongst the endless rows?

This was a challenge head winemaker Beth Liston understood. As she mentioned in a 2019 interview with The Buyer:

Trying to stand out in a sea of wine, and how to differentiate yourself. What is going to make someone standing in an overcrowded wine aisle pick your bottle rather than someone else’s has to be the biggest challenge.

It’s GRAPHIC DESIGN time.

Some may same say their logo is cliche. But to me, the wine glass silhouette as the horse’s blaze is graphic design brilliance. It turned my head in the wine aisle, and I was on my way to the frozen pizza. The use of negative space takes a few seconds to click in the mind (for me any way), but when it does, the entire brand is seared into your subconscious.

That last sentence might be fluff, but either way it’s a memorable piece.

Categories
Art

Trippin’ off 7 lines

The Bird scooter’s logo made me do a double take. Triple take even.

With only 7 lines my mind produced 3 three different images.

I saw racing wheels speeding underneath the wheel guards.

I saw a stoned, grinning, robot who forgot to trim his eyebrows.

And I saw wings pressed back against the deck, while a terrified tourist flies towards a stoplight.

What do you see?